Structure of a Successful SEO Campaign
In order for your search engine optimization campaign to be a success, there are several things you must consider, and an order in which to accomplish them. In this article, I’ll describe the view from...
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ROI – The Return on Ignoring Social Media
ROI is the latest scapegoat. “If we can’t measure it, we can’t afford to invest in it.” Sound familiar? Too many times business owners and decision makers refuse to invest in social media strategies...
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Impact of Social Media on Branding
What impact, if any, does social media have on your branding strategy? Go to Google and type in the name of your company. Hit search. (Right now, I’ll wait.) How many of the listings on the first page...
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Online Negativity – Embrace the Dark Side
As Michael Fauscette describes in his post How to Deal with Negativity Online, there are a few different types of online negativity you may be required to deal with (Real Issue, Constructive Criticism,...
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Why Does Google Contradict Itself?
This post is a bit on the geek-centric side of SEO. You’ve been warned. Also, this is strictly an opinion rant. I still love Google and believe every client should optimize their site for the best...
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Google Webmasters Blog Hacked?
Around 10:30 PM Central time last night (April 2), Google’s Webmaster Central Blog feed seems to have been hacked, albeit not maliciously. Take a look at the screen shot below. Many entries of various...
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Privacy For Sale?
On October 18th, Google made the announcement that they would begin encrypting search queries for users that were signed-in or chose to use the https url to initiate searches. Their reasoning for this...
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Slashes
Most of us use a calendar of some sort to keep track of appointments, meetings, birthdays, events, etc. If you’re like me, every morning (or at the end of each day), you put a slash mark or two through...
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